Commercial Audio Audience Analyser
About
The Commercial Audio Audience Analyser provides advertisers with easy access to specific audience data comparisons (weekly reach % and share of listening hours), filtered by age & gender across the full range of ad-funded audio formats.
Data source: RAJAR MIDAS
How to use
Define your audience using the age and gender filters below, then click Generate to access related listening information. Use the data to help guide decisions about allocating audio budget across audio formats (Broadcast Radio; Linear Radio via IP; Podcasts; On-Demand Music Services).
Select your audience
Definitions
Commercial audio refers to all audio services that carry advertising i.e.
- Broadcast Radio
- Linear Radio via IP
- Non-BBC Podcasts
- Free/ad funded On-Demand Music Services (ODMS)
About RAJAR MIDAS
The quarterly RAJAR MIDAS Survey provides insight into listening behaviour across all audio content types inc. Linear Radio (broadcast & connected); Podcasts; On-Demand Music Services. The data featured here has been filtered to display listening to commercial audio services only.